Advanced Air Mobility (AAM) is defined by NASA as “an air transportation system that moves people and cargo between places previously not served or underserved by aviation – local, regional, intraregional, urban – using revolutionary new aircraft that are only just now becoming possible.”
The Vertical Flight Society counts almost 400 entrants in the AAM industry with new ones added on a weekly basis. AAM has also attracted significant investment from venture capital, private equity, automotive companies, legacy aerospace OEMs as well as tech companies. However, mixed with the excitement that welcomes every new industry, there is a significant amount of healthy skepticism.
With all these entrants and all the interest in the industry, how can companies, suppliers, investors easily understand what companies will come to lead the industry, and which ones will not be as successful as they hoped to be? How “real” is the commitment of a legacy company or a startup to deliver a product to market?
The ARI is a rating tool, based on a proprietary formula that uses publicly available information as well as expert knowledge. It helps assess the industry entrants’ progress toward the delivery of a certified product at mass scale production. It is a living tool, that will be periodically updated to include new entrants as well as any new information on existing entrants. At launch we are going to rate 14 OEMs in the AAM industry. We plan to expand the tool to other areas of the AAM ecosystem. The tool is un-biased and data-based. It is not meant as an endorsement or a critique of any specific company, but as a simple, easy-to-use guide to the complexities of the AAM industry.
The ARI is based on five elements: the funding received by the company, the team that leads the company, the technology readiness of their vehicle, the certification progress of their vehicle, and the production readiness towards full scale production.
The formula scores each entrant on a 0 to 10 scale. We use one decimal point as well to distinguish entrants as there is clustering at specific stages in the product lifecycle. A 0 on the ARI tool represents a company just considering the market with little to no financing. A 10 on the ARI tool represents a company with a commercial product that is produced in thousands of units per year. No company at present would be able to achieve a 10, as no one in Aerospace is capable to produce thousands of vehicles per year.
We want this tool to be useful for the AAM industry. We invite all the AAM OEMs to contact us to update or include their information.
The ARI describes the likelihood of an OEM certifying their aircraft, entering service and producing it in thousand of units per year.
The ARI does not rate which OEM is first in the progress to first flight, EIS or certification.
The use case represents the mission the OEM foresees for the vehicle they are developing.
It details the vehicle the OEM is developing. In case of multiple aircraft, we display the one the OEM is concentrating the majority of its resources on.
The first flight field reports the year in which the latest vehicle version has first flown. The EIS field reports the OEM announced entry into service year.
The ARI is updated periodically: it is not static. We document the changes in blog posts that detail the updates. We also notify the industry through LinkedIn. We advise our visitors to bookmark this page.
The eVTOL OEMs have been very economic with the information released to the public. In order to prepare the hero image, we estimated the dimensions of each vehicle in cruise flight, starting from the publicly available data.
The hero image on the website was commissioned to talented aviation illustrations’ artist Marc Philipp Veenendaal (Instagram @marc_mpv). It is meant to show all the 14 OEM aircraft and their relative size.
SMG Consulting does not accept responsibility for any decisions resulting from the use of the ARI, nor we accept responsibility for the correctness or factual nature of any information gathered from any source regarding any company or individual listed in the tool. SMG Consulting does not claim to have complete information or imply to have access to private or confidential information on any company, project or individual listed or identified.